Privacy Policy
PureThread Kids ("we," "us," or "our") operates the website at purethreadkids.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.
1. Information We Collect
a) Information collected automatically
When you visit our Site, we automatically collect certain information through Google Analytics, including:
- IP address (anonymized)
- Browser type and version
- Operating system
- Pages visited and time spent
- Referring website
- Geographic region (country/city level)
This data is collected only if you consent via our cookie banner. We do not collect this data if you decline.
b) Information you provide voluntarily
If you contact us by email (hello@purethreadkids.com), we collect your email address and the content of your message. We do not store this information beyond what is necessary to respond to your inquiry.
2. Cookies
We use cookies solely through Google Analytics to understand how visitors use our Site. We implement Google Consent Mode v2 — cookies are not set until you explicitly accept via our consent banner.
To opt out at any time: Clear your browser cookies, or use the Google Analytics Opt-out Browser Add-on.
3. How We Use Your Information
- To understand how visitors use the Site and improve content
- To respond to inquiries sent via email
- To measure the performance of our brand directory
We do not sell, rent, or share your personal data with third parties for marketing purposes.
4. Affiliate Links & Third-Party Websites
Our Site contains affiliate links to third-party websites. When you click these links, you are leaving our Site and are subject to the privacy policies of those third-party websites. We are not responsible for the privacy practices of external sites.
Our affiliate relationships are with networks including ShareASale and Awin. These networks may place their own cookies when you click affiliate links. Please review their privacy policies for details.
5. Google Analytics
We use Google Analytics 4, provided by Google LLC. Google may transfer data to servers in the United States. We have enabled IP anonymization. For more information, see Google's Privacy Policy.
6. Your Rights (GDPR — EU/EEA Residents)
If you are located in the EU or EEA, you have the following rights under the General Data Protection Regulation:
- Right of access — request a copy of the data we hold about you
- Right to erasure — request deletion of your personal data
- Right to object — object to processing of your data
- Right to withdraw consent — withdraw analytics consent at any time by declining cookies or clearing your browser cookies
To exercise these rights, contact us at hello@purethreadkids.com.
7. Your Rights (CCPA — California Residents)
If you are a California resident, you have the right to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt out of the sale of personal information (we do not sell personal information)
- Non-discrimination for exercising your CCPA rights
To submit a request, contact us at hello@purethreadkids.com.
8. Children's Privacy
Our Site is intended for adults (parents and guardians). We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it promptly.
9. Data Retention
Google Analytics data is retained for 14 months, after which it is automatically deleted. Email correspondence is retained only as long as necessary to resolve the inquiry.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the Site after changes constitutes acceptance of the updated policy.
11. Contact Us
For privacy-related questions or requests:
PureThread Kids
Email: hello@purethreadkids.com